## Lesson Plan: Marketing - Types and Functions of Distribution III
### Target Group
- **Grade Level**: Senior Secondary 2
- **Subject**: Marketing
- **Lesson Duration**: 60 minutes
### Learning Objectives
By the end of this lesson, students will be able to:
1. Identify and explain various types of distribution.
2. Understand the functions of distribution channels.
3. Analyze the importance and implications of an effective distribution strategy.
### Materials Needed
- Whiteboard and markers
- Projector and computer
- Handouts with key concepts
- Sample products for discussion
- Case studies or real-world examples
- Internet access for research
### Lesson Outline
#### Introduction (10 minutes)
1. **Greeting and Warm-Up** (5 minutes)
- Welcome students and briefly recap the previous lesson on Types and Functions of Distribution II.
- Quick warm-up discussion: Ask students what they remember about distribution channels and why they are important.
2. **Lesson Goals** (5 minutes)
- Outline the learning objectives of today's lesson.
- Provide a brief overview of what will be covered: advanced types of distribution, key functions, and real-world applications.
#### Lecture and Discussion (20 minutes)
1. **Types of Distribution Continued (10 minutes)**
- Review previously covered types of distribution: direct, indirect, intensive, selective, and exclusive.
- Introduce advanced types of distribution strategies, such as Vertical and Horizontal Distribution Systems, Multi-Channel Distribution, Omni-Channel Distribution, and Hybrid Distribution.
- Use real-life examples to illustrate each type.
2. **Functions of Distribution Channels (10 minutes)**
- Discuss the key functions: transportation, warehousing, inventory management, order processing, and financing.
- Emphasize the role of intermediaries such as wholesalers, agents, and retailers.
#### Interactive Activity (15 minutes)
1. **Case Study Analysis (15 minutes)**
- Divide students into small groups and provide each group with a case study focused on a company’s distribution strategy.
- Have each group identify the types and functions of distribution used by the company.
- Ask each group to present their findings to the class and discuss implications.
#### Practical Application (10 minutes)
1. **Product Distribution Planning Exercise (10 minutes)**
- Provide a hypothetical product (e.g. a tech gadget) and ask students to design a distribution strategy.
- Students should consider the types of distribution channels they would use and justify their choices.
- Discuss the various functions that will be needed to move the product from producer to consumer.
#### Summary and Q&A (5 minutes)
1. **Recap of Key Points (3 minutes)**
- Summarize the main types of distribution channels and their functions.
- Highlight the importance of choosing the right distribution strategy for business success.
2. **Question & Answer Session (2 minutes)**
- Open the floor for any questions or clarifications.
- Encourage students to reflect on how these concepts can apply to their future studies or business endeavors.
#### Homework Assignment
- **Assignment**: Research a well-known company and write a short report (1-2 pages) on their distribution strategy. Include the types of distribution channels and the functions these channels perform. Be prepared to present your findings in the next class.
### Assessment
- Participation in group discussions and activities.
- Completeness and quality of the homework assignment.
- Understanding demonstrated through questions and answers during the lesson.
*Note: Adjust the timing and depth based on the students' prior knowledge and interest levels.*