Lesson Plan for Senior Secondary 2 - Marketing - Types And Functions Of Distribution Iii

## Lesson Plan: Marketing - Types and Functions of Distribution III ### Target Group - **Grade Level**: Senior Secondary 2 - **Subject**: Marketing - **Lesson Duration**: 60 minutes ### Learning Objectives By the end of this lesson, students will be able to: 1. Identify and explain various types of distribution. 2. Understand the functions of distribution channels. 3. Analyze the importance and implications of an effective distribution strategy. ### Materials Needed - Whiteboard and markers - Projector and computer - Handouts with key concepts - Sample products for discussion - Case studies or real-world examples - Internet access for research ### Lesson Outline #### Introduction (10 minutes) 1. **Greeting and Warm-Up** (5 minutes) - Welcome students and briefly recap the previous lesson on Types and Functions of Distribution II. - Quick warm-up discussion: Ask students what they remember about distribution channels and why they are important. 2. **Lesson Goals** (5 minutes) - Outline the learning objectives of today's lesson. - Provide a brief overview of what will be covered: advanced types of distribution, key functions, and real-world applications. #### Lecture and Discussion (20 minutes) 1. **Types of Distribution Continued (10 minutes)** - Review previously covered types of distribution: direct, indirect, intensive, selective, and exclusive. - Introduce advanced types of distribution strategies, such as Vertical and Horizontal Distribution Systems, Multi-Channel Distribution, Omni-Channel Distribution, and Hybrid Distribution. - Use real-life examples to illustrate each type. 2. **Functions of Distribution Channels (10 minutes)** - Discuss the key functions: transportation, warehousing, inventory management, order processing, and financing. - Emphasize the role of intermediaries such as wholesalers, agents, and retailers. #### Interactive Activity (15 minutes) 1. **Case Study Analysis (15 minutes)** - Divide students into small groups and provide each group with a case study focused on a company’s distribution strategy. - Have each group identify the types and functions of distribution used by the company. - Ask each group to present their findings to the class and discuss implications. #### Practical Application (10 minutes) 1. **Product Distribution Planning Exercise (10 minutes)** - Provide a hypothetical product (e.g. a tech gadget) and ask students to design a distribution strategy. - Students should consider the types of distribution channels they would use and justify their choices. - Discuss the various functions that will be needed to move the product from producer to consumer. #### Summary and Q&A (5 minutes) 1. **Recap of Key Points (3 minutes)** - Summarize the main types of distribution channels and their functions. - Highlight the importance of choosing the right distribution strategy for business success. 2. **Question & Answer Session (2 minutes)** - Open the floor for any questions or clarifications. - Encourage students to reflect on how these concepts can apply to their future studies or business endeavors. #### Homework Assignment - **Assignment**: Research a well-known company and write a short report (1-2 pages) on their distribution strategy. Include the types of distribution channels and the functions these channels perform. Be prepared to present your findings in the next class. ### Assessment - Participation in group discussions and activities. - Completeness and quality of the homework assignment. - Understanding demonstrated through questions and answers during the lesson. *Note: Adjust the timing and depth based on the students' prior knowledge and interest levels.*